Carrier bag Levy Retailers

NI Direct led a series of social media campaign on their website on the Carrier Bag Levy Information for Retailers and Shoppers. Toyka.tv designed and animated 2 films, one for the shoppers and other for the retailers in 2D motion graphics style. It aimed to raise awareness of environmental implications for using single use plastic bags and our duty to do our bit to reduce our carbon footprint. It was about the 5p bag levy coming into effect in Northern Ireland from 8 April 2013.