Client Brief / Script

It all starts with a ‘hello’ as we unravel your project needs, aspirations and target audience. We brainstorm the key messages to lay the groundwork for the best storytelling to tailor your requirements. A strong script is the backbone of a story-driven animation. We collaborate with you to craft an accurate, articulate and impactful message to connect with the audience. It’s a teaser to what comes next in the pre production phase.

Storyboards & Styleframes

Next, we sketch out the story—scene by scene—laying out camera angles, pacing, and flow. This is where ideas take visual shape. Alongside, we create style-frames to lock in the overall look: 2D or 3D, colours, type, and character design. It's the creative blueprint, showing how the film will feel in mood, tone, and tempo, backed by detailed notes on visuals, audio, and effects.

Animatics

Dummy voice over and a selection of music and audio is sourced to help choose the best option for the film. A rough animated version of the storyboard is set into motion keeping all the camera angles, movements, cuts and audio & music. It defines the rhythm and timing of the animation. This section is to fine tune the loopholes of the storyboard to smoothen the glitches, discard the unwanted bits and tighten the storytelling before the final production begins. 

Animation

The real magic begins here where the new age technologies, traditional animation expertise, trends and options are leveraged to bring the visuals to life. Animation is the stage where the aim is to achieve visual impact without losing the clarity of all the elements achieved in the solid pre production phase. 

Spond Design & Voiceover

The dummy voice overs, music and sound effects which helps to time the animation is replaced by sound design. The final audio is stitched in the animation. The aim to be seamless and make the marriage of the audio and visual effortless but impactful at the same time. The expert use of silence, background music, sound effects and voice over adds depth, emotion and polish to the animation. It can elevate the overall experience manifold.

Final Review and delivery

Once approved by the client, the film is tweaked for final edits, special effects, timings. The animation is delivered in platform-ready formats - from social media, website, or screens. The animation is ready to sell your story.